Synopsis
On these decisions hangs the future of the business: how successful it is, even whether it is successful. Yet business history is full of strategic decisions, both big and small, that were weak, poorly conceived and consequently disastrous. This book looks at the whole process of strategic decision-making: the forces that influence decision-makers, the traps they fall into, the times when a rational approach to decision-making is required and those when intuition is needed, the techniques that can help managers reach a strategically sound decision, and the questions they should ask themselves before coming to a decision.
By looking at the range of strategic decisions that companies face and the techniques - old and new - that can help, this book provides insights into how to make effective strategic decisions.
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About the Author
Jeremy Kourdi is a consultant and author of seven business books. He has worked with leading business organisations, including The Economist Group, London Business School and the UK Institute of Management.
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The Economist: Business Strategy : A Guide to Effective Decision-Making
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Wiley & Sons, Incorporated, John, 2009
ISBN 10: 1846681243
ISBN 13: 9781846681240
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