Synopsis
Generation Y is a phenomenon identified by social scientists and social commentators, and is frequently discussed in the media. Referring to the current generation of young people, the label attributes to this generation modes of behaviour, values and attitudes distinct from previous generations. This book looks at Generation Y in a tourism context. It investigates trends and behaviour, for example looking at particular types of travel that Generation Y takes part in, and tourism marketing aimed specifically at them. This volume aims to define and examine the current and future generation of tourism workers and consumers.
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About the Authors
Gianna Moscardo is at James Cook University, Australia.
Donna Pendergast is at Griffith University, Australia.
"About this title" may belong to another edition of this title.
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Tourism and Generation Y
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PAPERBACKSHOP UK IMPORT, 2010
ISBN 10: 1845936019
ISBN 13: 9781845936013
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