Review:
Sometimes a publisher s blurb can stretch the facts when describing an author s work not in this case. Crown House say this manual tells you everything you need to know to help clients reduce their weight. and it does exactly what it says on the tin. A great book and in a format that we will no doubt see additions to this new Practitioner s Manual series. The WHY book is an effective, well researched, easy-to-follow, weight loss programme that could form the basis of a whole range of multi-session formats. Similar licensed programmes are sold for ten times the price, and offer little, if any, more information. --Paul Fowler, APHP Magazine
The WHY program that Judith Pearson, Ph.D. has created offers a comprehensive approach in using NLP, Neuro-Semantics (Meta-States), and Hypnotherapy to coach a client to succeed in losing weight and gaining fitness and health. Yet she offers more, far more. In her book, Dr. Pearson has created an exceptionally well-designed program for a coach, therapist, or practitioner to run a commercially viable business in weight reduction with these tools and models. I highly recommend this book and this program. There s nothing like it on the market that has the critical success factors embedded in a frame of high integrity. --L. Michael Hall, Ph.D., author of Games Fit and Slim People Play and Developer of Neuro-Semantics
Anyone who has worked with clients that want to lost weight knows how difficult and frustrating it can be. Many of these clients are looking for the miracle cure or magic wand and can easily lose motivation, self sabotage or just give up when the going gets tough. But Judith Pearson s book changes all that. This is way more than just a run-of-the-mill how to book to help the client lose weight. Sure, it contains materials, resources and practical tips and techniques for helping clients to success. But it also includes a CD-ROM which has on it a Client Workbook, homework assignments and readings for the client in fact all the handouts that you need for your clients. And if that wasn t enough, Judith also gives you tips and ways to market the program to enhance and expand your client base. It s called the WHY program, but definitely has the WOW factor for me! --Terri Bodell NACHP
About the Author:
Dr Judy Pearson is a free spirit, pursuing all the things she loves to do. After decades of working as a project manager, employee assistance program provider, and a psychotherapist, today she is an author, freelance writer and copy editor, speaker, communication coach, and certified Trainer/Master Practitioner of Neuro-Linguistic Programming (NLP). She has published four books (three with Crown House Publishing Ltd.) and over 200 articles, reviews, and interviews in magazines, newsletters and blogs. As a Communication Coach she assists small business owners and managers with speech-writing, public speaking skills, and interpersonal communication skills. She is also available as a trainer and coach to life coaches and mental health practitioners who want to implement the methods and applications of NLP in their practices. Dr Pearson holds a doctorate in Counseling from Catholic University. She is a Distinguished Toastmaster with Toastmasters International. She is the Executive Director of the National Board of Certified Clinical Hypnotherapists and secretary-recorder on the executive council of the National Capitol Area Naval Order of the US. She is an associate trainer with the American Hypnosis Academy, which offers continuing education in hypnotherapy and NLP to mental health professionals.
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