New Product Development in Textiles: Innovation and Production (Woodhead Publishing Series in Textiles) - Hardcover

L. Horne

Hardcover

ISBN 10: 1845695380 ISBN 13: 9781845695385

Publisher: Woodhead Publishing Ltd, 2011

Synopsis

This book not only provides a fascinating overview of how products are launched, but also offers a source of practical guidance for developing new textile products successfully. The collection begins by introducing the reader to the principles of innovation and its application in textiles. The remainder of the book provides a selection of international case studies from across the textile industry. Chapters describe new product development projects, identifying the problems that were faced and lessons learnt. Topics range from new product development of fabrics to automotive textiles and nanotechnology innovation.

Key Features: provides a fascinating overview of how products are launched; a source of practical guidance for developing textile products successfully ; covers topics from technical textiles and apparel to the end uses of textiles used within the automotive and packaging industries.

Contents: Part 1 General overview of innovation and textile product development: Innovation: concepts and developments in the 21st Century; Practical aspects of innovation in the textile industry; Textile product development and definition. Part 2 New Product development of textiles: New product development in knitted textiles; Fabrics and new product development; New product development in automotive upholstery; Nanotechnology innovation for future development in the textile industry; New product development in interior textiles; New product development for e-textiles: experiences from the forefront of a new industry; Customer co-creation: moving beyond market research to reduce the risk in new product development; The development and marketing of SilverClear.

About this title

About the Author

Dr. Lena Horne is an Associate Professor in the Department of Textile Sciences at the University of Manitoba, Canada and is widely regarded for her contribution to promoting education in textile sciences.

From the Back Cover

An increasingly important feature across the technical textile industry is to produce textiles faster and to have more effective new product development (NPD). New product development in textiles: Innovation and production not only provides a fascinating overview of how products are launched, but is also a source of practical guidance for developing textile products successfully.

Part one provides a general overview of innovation and textile product development that introduces the reader to the principles of developing and defining new products. Part two goes on to discuss a collection of international studies from across the textile industry. Chapters describe actual new product development projects, identifying the problems that were faced and what can be learnt from these projects, such as customer co-creation and methods for reducing the risk in NPD. Topics range from technical textiles and apparel to the end uses of textiles used within the automotive and packaging industries.

With its distinguished editor and international team of expert contributors New product development in textiles: Innovation and production is an essential guide for academics and textile development professionals worldwide, in sectors ranging from design, production and marketing through to management.

Edition details

• Publisher: Woodhead Publishing Ltd
• Publication date: 2011
• Language: English
• ISBN 10: 1845695380
• ISBN 13: 9781845695385
• Binding: Hardcover
• Number of pages: 224
• Editor: L. Horne