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Global examples, multiple perspectives and dynamic presentation make this important new textbook the complete introduction for modern strategy courses. Encouraging students to be conscious of the perspectives, context and complexity that produce ideas about strategy, the experienced author team situate learning within a diverse range of environments to reflect the globalized and turbulent nature of todays business. Key Debates situated in every chapter provide a balanced introduction and highlight the subjects vibrancy by asking the student to tackle vital strategic questions such as: Are the five forces still relevant for today?, Do boards control their executives?, Should strategy be stable over time, or should it be changing? and Is related better than unrelated diversification? Case Studies, Business Vignettes, Key Terms, Guided Further Reading and detailed Chapter References round out a comprehensive pedagogical framework while a complete supplements package ensures you can seamlessly integrate Witcher & Chau into your teaching for 2010 and beyond.
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Book Description CL Business Press, 2010. Paperback. Condition: Brand New. 352 pages. 9.69x7.44x0.79 inches. In Stock. Seller Inventory # zk1844809935
Book Description Cengage Learning EMEA, 2010. Paperback. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 1844809935n