Synopsis
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry focusing strongly on customer satisfaction, service quality and customer service. Building on the seminal work of Hoffman and Bateson, the authors provide an excellent combination of real-world case studies and service marketing theory ideal for students and practitioners alike.
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Review
This book will help all those active in our sector of the economy to evaluate whether they are doing everything they possibly can to develop and sustain a competitive advantage in their service offering.
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Services Marketing - International Edition
International EditionSeller: AwesomeBooks, Wallingford, United Kingdom
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Paperback. Condition: Very Good. Services Marketing - International Edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781844808137
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Services Marketing : Concepts, Strategies and Cases
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 12919632-6
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Services Marketing - International Edition
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781844808137
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Services Marketing: Concepts, Strategies and Cases
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9781844808137. Seller Inventory # 9039211
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Services Marketing : Concepts, Strategies and Cases
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-974-748
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Services Marketing Concepts, Strategies and Cases
Published by
South-Western, Cengage Learning, Andover, 2009
ISBN 10: 1844808130
ISBN 13: 9781844808137
Used
Softcover
Seller: Biblioteca di Babele, Tarquinia, VT, Italy
Seller rating 5 out of 5 stars
Condition: BUONO USATO. INGLESE Coperta illustrata a colori e con lievi irregolarità da fattore tempo ai margini. Buono stato interno, tagli regolari e pagine perfettamente salde alla costa. Libro completamente fruibile, con tabelle, figure ed illustrazioni in nero nel testo, numero pagine 646 (XXII, 624); da segnalare: alcune pagine con sottolineature e/o segni a matita. Seller Inventory # KNU0357