Synopsis
The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.
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International Marketing Strategy
Published by
South Western Educational Publ, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
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International Marketing Strategy
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Paperback. Condition: Very Good. International Marketing Strategy This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781844807635
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International Marketing Strategy : Analysis, Development and Implementation
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Condition: Very Good. 5th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP32925753
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International Marketing Strategy
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9781844807635
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International Marketing Strategy : Analysis, Development and Implementation
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Condition: Good. 5th Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP63047178
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International Marketing Strategy: Analysis, Development and Implementation
Published by
South Western Educational Publ, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
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International Marketing Strategy: Analysis, Development and Implementation
Published by
South Western Educational Publ, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
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Condition: good. A good reading copy. May contain markings or be a withdrawn library copy. Seller Inventory # 9781844807635-4
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International Marketing Strategy
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781844807635. Seller Inventory # 9138467
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International Marketing Strategy: Analysis, Development and Implementation
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International Marketing Strategy: Analysis, Development and Implementation
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1400grams, ISBN:9781844807635. Seller Inventory # 8723954
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