Synopsis
The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place.
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International Marketing Strategy
Published by
Thomson Learning 24/01/2008, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
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Softcover
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International Marketing Strategy
Published by
Cengage Learning EMEA, United Kingdom, London, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
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Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
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Paperback. Condition: Very Good. The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR003223830
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International Marketing Strategy
Published by
Thomson Learning 24/01/2008, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
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Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781844807635
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International Marketing Strategy : Analysis, Development and Implementation
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Very Good. 5th Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP32925753
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International Marketing Strategy : Analysis, Development and Implementation
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Condition: Good. 5th Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 9636856-6
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International Marketing Strategy: Analysis, Development and Implementation
Published by
South Western Educational Publ, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
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International Marketing Strategy: Analysis, Development and Implementation
Published by
South Western Educational Publ, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
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Paperback
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G1844807630I3N00
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International Marketing Strategy: Analysis, Development and Implementation
Published by
South Western Educational Publ, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
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Softcover
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Condition: good. A good reading copy. May contain markings or be a withdrawn library copy. Seller Inventory # 9781844807635-4
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International Marketing Strategy: Analysis, Development and Implementation
Published by
South Western Educational Publ, 2008
ISBN 10: 1844807630
ISBN 13: 9781844807635
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Softcover
Seller: medimops, Berlin, Germany
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Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M01844807630-G
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International Marketing Strategy
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9781844807635. Seller Inventory # 9138467
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