Items related to The Guide to Franchising
Synopsis
The Guide to Franchising first published in 1970 is a comprehensive guide to all aspects of franchising not only is it a valuable introduction to this growing area of business for those who are unfamiliar with franchising, and answers the fundamental questions: why franchise your business? Why take up a franchise? What can be franchised? The book also functions as a practical guide for those already involved in franchising. It examines how to become a franchisor or franchisee and the relationship between the two parties. The seventh edition has been substantially revised and updated to reflect recent experience and developments in the field. The book is very comprehensive and includes international development and examples of franchise specific regulation from around the world.
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Review
Introduction. 1. The Meaning of 'Franchise' and 'Franchising'. 2. What can be Franchised? 3. Why Franchise Your Business? 4. Why Take up a Franchise? 5. How to Become a Franchisor. 6. How to Become a Franchisee. 7. The Financial Aspects of Franchising. 8. Franchisor-Franchisee Relations. 9. Channels of Communication: Franchisee Advisory Associations. 10. Overview of Contractual Issues. 11. Structure of Franchise Agreements. 12. Information Technology. 13. Not for profit Franchising. 14. The decision to Franchise Internationally 15. International Franchising. 16. The British Franchise Association. 17. Franchising in the USA. 18. Case Studies: UK Franchises 19. Case Studies: International Franchises 20. Not for Profit Case Study. Appendices. Index.
Synopsis
The 7th edition of this well-established text has been entirely re-written and substantially expanded to include recent developments in franchising, covering topics such as the Internet and international franchising. It is a useful, practical guide for both those already involved in franchising and for prospective franchisers and franchisees.
"About this title" may belong to another edition of this title.
- PublisherCengage Learning EMEA
- Publication date2004
- ISBN 10 1844801624
- ISBN 13 9781844801626
- BindingPaperback
- LanguageEnglish
- Number of pages422
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