Items related to Principles and Practice of Marketing
Synopsis
The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
"synopsis" may belong to another edition of this title.
Review
'A very well structured and thought-provoking textbook which offers contemporary insights into different aspects of marketing and its implications for society.' (Dr Sotiris T. Lalaounis 2013-11-25)
'This book is excellent for those new to marketing as it is easy to read and crammed full of interesting, up-to-date and useful information, whether you are a student or marketing practitioner.' (Julie McKeown 2013-11-25)
About the Author
Jim Blythe is Visiting Professor of Marketing at University of Plymouth, UK. Jim Blythe has been a Merchant Navy officer, a ladies hairdresser, a business consultant, a rock musician, a truck driver, a company director and an award-winning playwright all before becoming an academic – he always planned on having a varied life and likes learning new skills. Currently he is trying to learn to grow vegetables (with limited success...), but he has a pilot’s licence and has learned to play drums in a samba band, so the beat goes on.
Jim has written 18 books, over 50 journal articles, and has contributed chapters to 8 other books. He has taught overseas, written open-learning packs for international training organisations and has been a Senior Examiner for the Chartered Institute of Marketing.
His next venture is to study for a degree in modern languages – having left school at 16 he thinks it’s time to get the education he missed out on. He holds four real degrees (including one fake), and therefore feels somewhat irritated that he is mainly known for winning the Cardiff heat of the TV show, Come Dine With Me. Perhaps the latest editions of his textbooks will help redress the balance a little...
"About this title" may belong to another edition of this title.
Search results for Principles and Practice of Marketing
Stock Image
Principles and Practice of Marketing
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Principles and Practice of Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9781844801206
Buy Used
£ 3.40
£ 4.12 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Principles and Practice of Marketing
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002872901
Buy Used
£ 2.88
£ 5.60 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Principles and Practice of Marketing
Published by
Cengage Learning EMEA 01/12/2005, 2005
ISBN 10: 1844801209
ISBN 13: 9781844801206
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781844801206
Buy Used
£ 4.14
£ 6.98 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 2 available
Stock Image
Principles and Practice of Marketing
Seller: medimops, Berlin, Germany
Seller rating 5 out of 5 stars
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M01844801209-V
Stock Image
Principles and Practice of Marketing
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Livre un peu vrillé. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Book slightly twisted. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-063
Stock Image
Principles and Practice of Marketing
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Traces d'usure sur la couverture. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Signs of wear on the cover. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-974-821
Stock Image
Principles and Practice of Marketing
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Traces de pliures sur la couverture. Légères traces d'usure sur la couverture. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Traces of creases on the cover. Slight signs of wear on the cover. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # E-841-182
Stock Image
Principles & Practice of Marketing
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1650grams, ISBN:9781844801206. Seller Inventory # 8658668
Buy Used
£ 3.81
£ 15.76 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 1 available
Stock Image
Principles And Practice Of Marketing
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-216189
Stock Image
Principles and Practice of Marketing
Seller: SMASS Sellers, IRVING, TX, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed. Seller Inventory # SNTA-37345