The Tourism Development Handbook: A Practical Approach to Planning and Marketing - Softcover

Godfrey Kerry; Jackie Clarke

 
9781844801169: The Tourism Development Handbook: A Practical Approach to Planning and Marketing
Softcover
ISBN 10: 1844801160 ISBN 13: 9781844801169
Publisher: Cengage Learning EMEA, 2000

Synopsis

The Tourism Development Handbook describes steps and activities relevant to places either just beginning to develop tourism, or seeking to enhance their tourism product. It examines the changing nature of tourism and its impact, showing how planning and marketing can maximize revenue without destroying the destination.

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Review

What?s all the fuss about ? tourism development in context The Good, the Bad and the Ugly ? Understanding tourism impacts Where to start ? fundamentals of the tourism organization What have we got? ? understanding tourism resources What do we want? ? selecting the tourist How do we get them? Part 1 ? preparing a development plan How do we get them? Part 2 ? Developing the marketing plan Keeping the tourist ? destination welcome and customer care Measuring success ? monitoring, research and evaluation Getting extra help ? making the most of professional consultants

About the Author

Jackie Clarke is a Senior Lecturer in Marketing and Tourism at Oxford Brookes University.

"About this title" may belong to another edition of this title.

Publisher
Cengage Learning EMEA
Publication date
2000
Language
English
ISBN 10 
1844801160
ISBN 13 
9781844801169
Binding
Paperback
Number of pages
240

Other Popular Editions of the Same Title

9780304704514: The Tourism Development Handbook: A Practical Approach to Planning and Marketing

Featured Edition

ISBN 10:  0304704512 ISBN 13:  9780304704514
Publisher: Cengage Learning EMEA, 1999
Softcover