Strategic Management: Awareness, Analysis and Change - Softcover

Thompson, John L.; Martin, Frank

 
9781844800834: Strategic Management: Awareness, Analysis and Change
Softcover
ISBN 10: 1844800830 ISBN 13: 9781844800834
Publisher: Cengage Learning EMEA, 2005

Synopsis

Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson's accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership.

"synopsis" may belong to another edition of this title.

From the Back Cover

Strategic management 5e is essential reading for all students of
strategy at undergraduate, diploma and MBA level. Structured around a
traditional analysis, formulation and implementation framework, based on a
mini-case approach, and supported by unrivalled supplementary resources,
John Thompson's accessible text encourages students to think about strategy
through the successes and failures of real companies. In addition, the
unrivalled subject coverage introduces readers to topics of contemporary
interest including emergent strategy, entrepreneurship, and leadership.

Key Features:
- Follows the traditional sequence from strategic analysis to choice to
implementation and includes key chapters on strategic evaluation and
planning.
- Includes greater coverage of important, interrelated topics such as
leadership, change, entrapreneurship and intrapreneurship than is found in
other strategy textbooks.
- Includes an enormous amount of mini-cases of real-world businesses,
providing effective illustrations of how the theory is interpreted and
implemented in practice.
- Excellent pedagogical devices include learning objectives, bulleted
chapter summaries that link closely to the learning objectives, glossary
definitions, discussion questions, Internet and library projects, annotated
further reading - to help students retain the basic principles and
encourage them to really think about the subject.

From the Inside Flap

Strategic management 5e is essential reading for all students
of strategy at undergraduate, diploma and MBA level. Structured around a
traditional analysis, formulation and implementation framework, based on a
mini-case approach, and supported by unrivalled supplementary resources,
John Thompson's accessible text encourages students to think about strategy
through the successes and failures of real companies. In addition, the
unrivalled subject coverage introduces readers to topics of contemporary
interest including emergent strategy, entrepreneurship, and leadership.

Key Features:
- Follows the traditional sequence from strategic analysis to choice to
implementation and includes key chapters on strategic evaluation and
planning.
- Includes greater coverage of important, interrelated topics such as
leadership, change, entrapreneurship and intrapreneurship than is found in
other strategy textbooks.
- Includes an enormous amount of mini-cases of real-world businesses,
providing effective illustrations of how the theory is interpreted and
implemented in practice.
- Excellent pedagogical devices include learning objectives, bulleted
chapter summaries that link closely to the learning objectives, glossary
definitions, discussion questions, Internet and library projects, annotated
further reading - to help students retain the basic principles and
encourage them to really think about the subject.

"About this title" may belong to another edition of this title.

Publisher
Cengage Learning EMEA
Publication date
2005
Language
English
ISBN 10 
1844800830
ISBN 13 
9781844800834
Binding
Paperback
Edition number
5
Number of pages
873