Strategic Management: Awareness, Analysis and Change - Softcover

Thompson, John L.; Martin, Frank

Softcover

ISBN 10: 1844800830 ISBN 13: 9781844800834

Publisher: Cengage Learning EMEA, 2005

Synopsis

Strategic management 5e is essential reading for all students of strategy at undergraduate, diploma and MBA level. Structured around a traditional analysis, formulation and implementation framework, based on a mini-case approach, and supported by unrivalled supplementary resources, John Thompson's accessible text encourages students to think about strategy through the successes and failures of real companies. In addition, the unrivalled subject coverage introduces readers to topics of contemporary interest including emergent strategy, entrepreneurship, and leadership.

About this title

Key Features:
- Follows the traditional sequence from strategic analysis to choice to
implementation and includes key chapters on strategic evaluation and
planning.
- Includes greater coverage of important, interrelated topics such as
leadership, change, entrapreneurship and intrapreneurship than is found in
other strategy textbooks.
- Includes an enormous amount of mini-cases of real-world businesses,
providing effective illustrations of how the theory is interpreted and
implemented in practice.
- Excellent pedagogical devices include learning objectives, bulleted
chapter summaries that link closely to the learning objectives, glossary
definitions, discussion questions, Internet and library projects, annotated
further reading - to help students retain the basic principles and
encourage them to really think about the subject.

Key Features:
- Follows the traditional sequence from strategic analysis to choice to
implementation and includes key chapters on strategic evaluation and
planning.
- Includes greater coverage of important, interrelated topics such as
leadership, change, entrapreneurship and intrapreneurship than is found in
other strategy textbooks.
- Includes an enormous amount of mini-cases of real-world businesses,
providing effective illustrations of how the theory is interpreted and
implemented in practice.
- Excellent pedagogical devices include learning objectives, bulleted
chapter summaries that link closely to the learning objectives, glossary
definitions, discussion questions, Internet and library projects, annotated
further reading - to help students retain the basic principles and
encourage them to really think about the subject.

Edition details

• Publisher: Cengage Learning EMEA
• Publication date: 2005
• Language: English
• ISBN 10: 1844800830
• ISBN 13: 9781844800834
• Binding: Paperback
• Edition number: 5
• Number of pages: 873