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Synopsis
Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.
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Review
Foreword: EJ Krieken. Introduction, using the book. Cases. Revenue management basics in the charter boat industry. EasyJet: an airline that changed our flying habits. The Wedding Bell Blues. The Right Price Consultants. Revenue Management in Restaurants. Dynamic Pricing of Distillate Products at Petroleum Terminals. Free Nelson Mandela? The politics & pricing of culture within society. Sex & Saunas. Hotel Demand/Cancellation Analysis and Estimation of Unconstrained Demand using statistical methods. Bolton Wanderers: a case of good practice in the football industry? Unconstraining Demand Data at US Airways. Revenue Management in the Health Care Industry. Revenue Management in Visitor Attractions. To Trust or Not to Trust: variable pricing and the customer. Cases in Legal Aspects. Understanding the Bid Price Approach to Revenue Management
About the Author
Ian Yeoman, Napier University, UK. Una McMahon-Beattie, University of Ulster, UK.
"About this title" may belong to another edition of this title.
- PublisherCengage Learning EMEA
- Publication date2004
- ISBN 10 1844800628
- ISBN 13 9781844800629
- BindingPaperback
- LanguageEnglish
- Number of pages232
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Revenue Management and Pricing : Case Studies and Applications
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Cengage Learning, 2004
ISBN 10: 1844800628
ISBN 13: 9781844800629
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