Revenue Management and Pricing: Case Studies and Applications - Softcover

Yeoman, Ian; McMahon-Beattie, Una

Softcover

ISBN 10: 1844800628 ISBN 13: 9781844800629

Publisher: Cengage Learning EMEA, 2004

Synopsis

Companies that are better at fulfilling customer needs make better returns. In the current state of the world economy and cutthroat competition, the essence for survival is to create more customer value as percieved by your customers relative to your competitors. From the foreword by EJ Kreiken, KLM Royal Dutch Airlines Revenue Management & Pricing treats revenue management and pricing as a practical subject and demonstrates best practice throughout the tourism and hospitality industries by the extensive use of case material.

About this title

Review

Foreword: EJ Krieken. Introduction, using the book. Cases. Revenue management basics in the charter boat industry. EasyJet: an airline that changed our flying habits. The Wedding Bell Blues. The Right Price Consultants. Revenue Management in Restaurants. Dynamic Pricing of Distillate Products at Petroleum Terminals. Free Nelson Mandela? The politics & pricing of culture within society. Sex & Saunas. Hotel Demand/Cancellation Analysis and Estimation of Unconstrained Demand using statistical methods. Bolton Wanderers: a case of good practice in the football industry? Unconstraining Demand Data at US Airways. Revenue Management in the Health Care Industry. Revenue Management in Visitor Attractions. To Trust or Not to Trust: variable pricing and the customer. Cases in Legal Aspects. Understanding the Bid Price Approach to Revenue Management

About the Author

Ian Yeoman, Napier University, UK. Una McMahon-Beattie, University of Ulster, UK.

Edition details

• Publisher: Cengage Learning EMEA
• Publication date: 2004
• Language: English
• ISBN 10: 1844800628
• ISBN 13: 9781844800629
• Binding: Paperback
• Number of pages: 232