Sales & Service for the Wine Professional - Softcover

Julyan, Brian

Softcover

ISBN 10: 1844800539 ISBN 13: 9781844800537

Publisher: Cengage Learning, 1980

Synopsis

Tailored to meet the needs of students of liquor studies and those employed in the service of drinks, this text provides theoretical and practical knowledge, and covers drinks products, taste characteristics and the skills needed for quality service.

About this title

Review:

"If a restaurant, bar, or hotel was limited to one written reference source on alcoholic beverages, this book would be an excellent choice. Containing far more than a thorough and concise summarization of wine, this text also offers valuable information on every aspect of serving alcohol, including stocking and preparation, sales techniques, cleanup, and safety. The interests of both customers (good service) and business owners (high, sustained sales) are considered, with instructions on such important yet underaddressed subjects as teamwork, customers' complaint and drunken patrons. Whether it's how to maintain a bar, the specific honey in Drambuie, the names of Chablis' vineyards, or fire procedures, this accessible text has the answer. It is hard to imagine a book that is more helpful for alcoholic beverage sales or more encouraging regarding professionalism in food and beverage service."

About the Author:

Brian K. Julyan is currently Senior Lecturer responsible for the BSc programmes in Hospitality Management at the University of Plymouth. He is Chief Executive and Chief Examiner of the Court of Master Sommeliers worldwide.

About this edition

• Publisher: Cengage Learning
• Publication date: 1980
• ISBN 10: 1844800539
• ISBN 13: 9781844800537
• Binding: Paperback
• Edition number: 2
• Number of pages: 228