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Synopsis
This pioneering new text covers current theories on business-to-business marketing from a global standpoint. It covers current theory from a practical viewpoint and includes market entry strategies trade fairs, reputation management and corporate communications. It looks at selling and marketing between organisations, companies,
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About the Author
Alan Zimmerman is Associate Professor of Business at the City University of New York, College of Staten Island and leads the international business program.
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Business to Business Marketing Management: A Global Perspective
Published by
Thomson Learning 04/11/2004, 2004
ISBN 10: 1844800016
ISBN 13: 9781844800018
Used
Softcover
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781844800018
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Business to Business Marketing Management: A Global Perspective
Published by
Thomson Learning 04/11/2004, 2004
ISBN 10: 1844800016
ISBN 13: 9781844800018
Used
Softcover
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781844800018
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Business to Business Marketing Management: A Global Perspective
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9781844800018. Seller Inventory # 7068135
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Business to Business Marketing Management
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1150grams, ISBN:9781844800018. Seller Inventory # 9039226
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Business To Business To Marketing Management
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 2005. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2005. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-574-753
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Business To Business Marketing Management (Pb)
Seller: Basi6 International, Irving, TX, U.S.A.
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEOCT25-216170
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Business To Business Marketing Management (Pb)
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-52174
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Business To Business Marketing Management (Pb)
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Business to Business Marketing Management: A Global Perspective
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Brand new book. Fast ship. Please provide full street address as we are not able to ship to P O box address. Seller Inventory # SHAK216170
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Business to Business Marketing Management
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 424. Seller Inventory # 261788588
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