The difference between an effective and an ineffective publication - be it a letterhead, an advert, a newspaper, a book or even a web page - is that one gets read and the other ends up ignored. The trick is pulling together words and images on the page in a way that grabs and maintains the viewer's attention, without resorting to gimmicks. Here we explain the basics of good layout and design, and show you how to produce projects of professional quality every time, using only your computer.
"synopsis" may belong to another edition of this title.
Kyle MacRae is a freelance writer and journalist living in France. He contributes technology and internet features to magazines and the UK press, with a strong focus on debunking jargon, explaining how things work in plain English and helping to make everyday computing accessible to all.
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Seller: Better World Books Ltd, Dunfermline, United Kingdom
Condition: Very Good. Ships from the UK. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 52086447-20
Quantity: 1 available
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Paperback. Condition: Good. The difference between an effective and an ineffective publication - be it a letterhead, an advert, a newspaper, a book or even a web page - is that one gets read and the other ends up ignored. The trick is pulling together words and images on the page in a way that grabs and maintains the viewer's attention, without resorting to gimmicks. Here we explain the basics of good layout and design, and show you how to produce projects of professional quality every time, using only your computer. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Seller Inventory # GOR002312710
Quantity: 2 available