Items related to The Marketing Gurus
Synopsis
This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.
The featured books include:
Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
Don't Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman
The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.
"synopsis" may belong to another edition of this title.
About the Author
Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books.
Visit www.summary.com
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for The Marketing Gurus
Seller Image
The Marketing Gurus
Seller: Bill & Ben Books, Faringdon, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.The featured books include:Crossing the Chasm by Geoffrey MooreThe Popcorn Report by Faith PopcornThe Anatomy of Buzz by Emanuel RosenPurple Cow by Seth GodinRelationship Marketing by Regis McKennaDon't Think Pink by Lisa Johnson and Andrea LearnedRenovate Before you Innovate by Sergio ZymanThe Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics. Seller Inventory # 0076639
Quantity: 1 available
Stock Image
The Marketing Gurus: Lessons from the Best Marketing Books of all Time
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781843549413. Seller Inventory # 9501642
Quantity: 1 available
Stock Image
The Marketing Gurus
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 7116622
Quantity: 4 available
Stock Image
The Marketing Gurus
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Fair. A readable copy of the book which may include some defects such as highlighting and notes. Cover and pages may be creased and show discolouration. Seller Inventory # GOR014157239
Quantity: 1 available
Stock Image
The Marketing Gurus
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005204662
Quantity: 1 available
Stock Image
The Marketing Gurus
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 181779867
Quantity: 4 available
Stock Image
The Marketing Gurus
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 261779857
Quantity: 4 available
Stock Image
The Marketing Gurus Murray, Chris
Seller: Hubert Colau, LA BAZOCHE GOUET, France
Seller rating 3 out of 5 stars
Condition: 1. BROCHE. Seller Inventory # Z44752
Quantity: 1 available