The Marketing Gurus - Softcover

Murray, Chris

 
9781843549413: The Marketing Gurus
Softcover
ISBN 10: 1843549417 ISBN 13: 9781843549413
Publisher: Atlantic Books, 2010

Synopsis

This indispensable guide to classics of marketing strategy, summarizing the lessons of seventeen of the most influential titles in the field.

The featured books include:

Crossing the Chasm by Geoffrey Moore
The Popcorn Report by Faith Popcorn
The Anatomy of Buzz by Emanuel Rosen
Purple Cow by Seth Godin
Relationship Marketing by Regis McKenna
Don't Think Pink by Lisa Johnson and Andrea Learned
Renovate Before you Innovate by Sergio Zyman

The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom that made them into classics.

"synopsis" may belong to another edition of this title.

About the Author

Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books.

Visit www.summary.com

"About this title" may belong to another edition of this title.

Publisher
Atlantic Books
Publication date
2010
Language
English
ISBN 10 
1843549417
ISBN 13 
9781843549413
Binding
Paperback
Number of pages
304

Other Popular Editions of the Same Title

9781591845928: The Marketing Gurus: Lessons from the Best Marketing Books of All Time

Featured Edition

ISBN 10:  1591845920 ISBN 13:  9781591845928
Publisher: Portfolio, 2013
Softcover