Big Ideas: The Essential Guide to the Latest Thinking - Softcover

Harkin, James

Softcover

ISBN 10: 1843547104 ISBN 13: 9781843547105

Publisher: Atlantic Books, 2008

Synopsis

A witty and indispensable guide to modern-day buzzwords.

Big Ideas explains where concepts like 'the long tail', 'urban tribes' and 'soft power' came from, what they mean, and what their critics say about them.

It includes explanations of key terms such as:

Maturialism: the name given to the new trend among middle-aged people of spending their money on expensive 'youth' gadgets and services, and the new habit among advertisers of targeting the mid-life market, repositioning their brands as accessories to the distinctive joys of mid-life.

The Tipping Point: the controversial idea that the best way to understand everything from changing fashions to the rise of teenage smoking is to imagine people as viruses and social phenomena as contagious epidemics.

Social Jet Lag: an ailment suffered by up to half the population, social jet lag is said to arise when our body clocks falls out of synch with the demands of our environments, thus putting us at risk of chronic fatigue and an increased susceptibility to disease.

About this title

About the Author

James Harkin is director of talks at the Institute of Contemporary Arts.He is a former consultant forecaster at the Social Issues Research Centre. Between 1996 and 1999 he taught politics at Oxford University, where he taught politics and social theory. He now consults widely as a forecaster of social trends and writes for the Guardian and the Financial Times. Big Ideas was published by Atlantic in 2008.

From the Back Cover

Crowdsourcing
When faced with a burning question, ask the audience - not the expert. Wikipedia and Lego are onto it already, and stock markets have operated on the basis of crowdsourcing for decades.

The Menaissance
The hottest trend in male behaviour. Exit sarong-sporting Beckham, enter head-butting Zidane: the
'menaissance' is here.

The Maturialistic Generation
Middle-aged adults who spend money like teenagers, giving rise to 'born-again bikers', back-packing
'bloomers' and 'greybabes'.

Edition details

• Publisher: Atlantic Books
• Publication date: 2008
• Language: English
• ISBN 10: 1843547104
• ISBN 13: 9781843547105
• Binding: Paperback
• Number of pages: 176