Why Blog?: Motivations for Blogging (Chandos Information Professional Series) - Softcover

Pedersen, Sarah

Softcover

ISBN 10: 1843345838 ISBN 13: 9781843345831

Publisher: Chandos Publishing, 2010

Synopsis

Weblogging' or 'blogging' has joined e-mail and Internet home pages as one of the most popular uses of the Internet. This book focuses on the British blogosphere, comparing British bloggers to the more researched US. Motivations covered include the desire to connect with others online, the need to express opinions or blow off steam, or to share experiences, and a growing financial motivation in the blogosphere. Other motivations explored include a desire to become a 'citizen journalist', a need for validation, the commercial possibilities of blogging and the possibility of turning your blog into a published 'book'.

About this title

About the Author

Dr Sarah Pedersen is a Reader in the Department of Communication, Marketing and Media, The Aberdeen Business School, at The Robert Gordon University in Aberdeen, where she is Course Leader of the MSc in Publishing Studies. Her research and teaching interests include computer-mediated communication, media history and gender and the media and she has published extensively on the subjects of UK blogging, women and blogging and women’s use of mass media. She is currently the Chair of the UK Association for Publishing Education (UK APE).

Edition details

• Publisher: Chandos Publishing
• Publication date: 2010
• Language: English
• ISBN 10: 1843345838
• ISBN 13: 9781843345831
• Binding: Paperback
• Edition number: 1
• Number of pages: 164