The Chinese Consumer Market: Opportunities and Risks (Chandos Asian Studies) (Chandos Asian Studies Series) - Hardcover
Synopsis
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.
Key Features: the first book is in English made by Chinese researchers with a Chinese viewpoint of developments; provides the management implications in different sectors of the Chinese economy; predicts future trends .
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About the Author
Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.
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The Chinese Consumer Market: Opportunities and Risks (Chandos Asian Studies Series)
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-X-016-00575
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The Chinese Consumer Market: Opportunities and Risks (Chandos Asian Studies Series)
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Hardcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 2009. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 2009. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-976-270
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The Chinese Consumer Market: Opportunities and Risks (Chandos Asian Studies Series) Lei Tang
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Hardcover. Condition: gut. The Chinese Consumer Market: Opportunities and Risks (Chandos Asian Studies Series) In englischer Sprache. pages. Seller Inventory # BN317300