Globalization and the Chinese Retailing Revolution: Competing in the World's Largest Emerging Market (Chandos Asian Studies Series)

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9781843342793: Globalization and the Chinese Retailing Revolution: Competing in the World's Largest Emerging Market (Chandos Asian Studies Series)
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Chinese retailing serves 1.3 billion consumers and is developing with high economic growth rates. This detailed reference examines the following issues: the revolution happening in Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry particularly by China's entry to the World Trade Organisation (WTO); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy.

  • The first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing well
  • Includes many case studies of multinational retailer operations in China and valuable suggestions for success in China
  • Wal-Mart's business model, internationalization and operations in emerging market, particularly in China

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Summary This book is about the globalization of retailing and the opening-up of Chinese retailing, which serves 1.3 billion consumers and is developing with high economic growth rates. The book examines: the revolution happening in the Chinese retailing; the evolution of the opening-up policy of Chinese retailing; the great opportunities brought about by the dramatic change in the Chinese retail industry (particularly by China's entry to the World Trade Organisation (WTO)); how to succeed in the Chinese retail market; successful models and strategies for both Chinese retailers and multinational retailers in China. The book also discusses the deep impact of China's entry to the WTO on the Chinese retail industry and the strategic importance of the industry in China's transitional economy. Key Features Is the first book to systematically study the Chinese retail industry and is written by someone who is from the inside of Chinese retailing and who understands western retailing well. Includes many case studies of multinational retailer operations in China and valuable suggestions for success in China.

Wal-Mart's business model, internationalization and operations in emerging market, particularly in China. Rich data of Chinese market and a deep analysis of Chinese market structure. Diverse perspectives of studying the Chinese retail market. The Author Dr. Zhen is an Assistant Professor of Business and Management at Beijing Normal University - Hong Kong Baptist University United International College. He has over 10 years of work and research experiences in Chinese retailing. He studied in the USA and the UK; and obtained Ph. D degree from University of Cambridge. Readership The book is aimed at academic staff undertaking retail and international business studies, students who take business studies, particularly in the course of international business, MBA, retail management, marketing and strategic management, retail managers, and managers of multinational companies whose business involves Chinese market.

Contents Part I The global retail industry New trends in the global retail industry The characteristics of successful retailer models Case study: the Internationalization of Wal-Mart Part II The revolution of Chinese retailing The history of Chinese retailing The opening-up of Chinese retailing The real face of Chinese retailing Chinese consumer revolution Part III Competing Chinese Retailing Entering the world's largest emerging market The success and failure of global retailers in China Chinese retailers' behaviours Competition between foreign and Chinese retailers in China Part IV WTO and Chinese retailing WTO: a great opportunity to fail or succeed? Conclusion A discussion of both opportunities and challenges brought by China's accession into the WTO to Chinese and global retailers; successful strategies for both Chinese and global retailers in competing the Chinese retailing are summarized

About the Author:

Dr Yong Zhen is an Assistant Professor of Business and Management at Beijing Normal University, Hong Kong Baptist University United International College. He has over 10 years of work and research experiences in Chinese retailing. He studied in the USA and the UK; and obtained Ph. D degree from University of Cambridge.

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