Political participation in Britain is at an all time low. The renewal of parties must lie at the heart of attempts to revive our wider political culture. This pamphlet - an open letter to the new leader of the Conservative Party - sets out how the Conservatives could combine the short-term opportunity created by the leader's election with a longer-term strategy designed to win power and shape Britain's political agenda.
It highlights the importance of the generation born between the mid 1960s and the mid 1970s. Electorally significant and increasingly influential in public life, ‘Generation Gap’ dress conservative , but they do not â€" and will not â€" vote Conservative. Wining the voters of this demographic group is a precondition to retaking power.
True Blue argues that the Conservatives can win over ‘Generation Gap’ by resolving to ‘Make Britain Fairer’ and to reform the public sector without leaving the poorest behind.
It proposes a number of measures to implement this agenda; reforming the tax system so that the poor pay radically less tax; spending more government money on educating the least fortunate; introducing greater community control over criminal justice and policing; and establishing ‘enterprise zones’ in the least prosperous areas.
True Blue also outlines the practical steps party activists must continue taking on the ground to help the Conservatives win the next election.
With the right culture, language and priorities â€" and with a growing army of local councillors and activists â€" the author argues that there is no empirical reason why the Conservatives cannot win the next election.
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Nicholas Boys Smith is a professional strategist and former special advisor to the Conservative frontbench in Government and in Opposition. He is currently secretary to the Tax Reform Commission set up by the Shadow Chancellor of the Exchequer.
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