Advertising Works: v. 13: Proving the Effectiveness of Marketing Communications (Advertising Works: Proving the Effectiveness of Marketing Communications) - Hardcover

 
9781841161693: Advertising Works: v. 13: Proving the Effectiveness of Marketing Communications (Advertising Works: Proving the Effectiveness of Marketing Communications)

Synopsis

Features case studies for the prize-winning entries from the 2004 IPA Effectiveness Wards (UK advertising campaign awards). This book is of interest to those working in or studying Advertising/Marketing.

"synopsis" may belong to another edition of this title.