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Synopsis
BMP Works 4 - Paul (edit). Feldwick - Hardcover - B10-S4
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BMP Works 4 . 13 Award Winning Case Histories from BMP DDB Ltd.
Published by
NTC Publications Ltd., UK., 1999
ISBN 10: 1841160490
ISBN 13: 9781841160498
Used
Hardcover
Seller: Peter M. Huyton, Hereford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Included. Sole edition. Med. 8vo, pp. xiv + 388, numerous diagrams and b&w photos in text, hardback. Book - Fine, contents clean, no inscriptions, binding firm ; pale grey cloth with gilt title to spine, very clean, no fading, little discernible wear. Dustwrapper - Fine, clean, no fading, hint of wear at corners and a touch of creasing at spine ends, not price-clipped, in clear wrapper. The fourth volume in the series highlighting the five award-winning ad campaigns of 1998, along with the best of the 1900s. Contents split in to four sections -1. Achieving Brand Leadership : campaigns for Johnson and Johnson (Clean and Clear), Knorr Stock Cubes, Volkswagon, Walkers Crips ; 2. Maintaining Brand Leadership: Barclaycard, Bestfoods (Marmite), National Dairy Council, PG Tips ; 3. Relaunching/Launcing New Products : Bud Ice, Felix , Volkswagon Golf ; 4. Tackling Difficult Social Issues: HEA - AIDS , Meat and Livestock Commission. Seller Inventory # 990