Items related to Gonzo Marketing: Winning through Worst Practices
Synopsis
Gonzo Marketing is a knuckle–whitening ride to the place where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one–size–fits–all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
"synopsis" may belong to another edition of this title.
Review
Sunday Times Book of the Week ... "...Lockes argument cannot be dismissed lightly..." (Sunday Times 30 December 2001)
"..the average Cre@teOnline reader will enjoy Gonzo Marketing.." (Cre@teOnline Magzine January 2002)
"..Gonzo Marketing is a breath of fresh air.." (Marketing, 24 January 2002)
"..entertaining style. It is certainly a great read.." (Marketing Business, February 2002
Book of the Week ... "...Lockes argument cannot be dismissed lightly..." (Sunday Times 30 December 2001)
"..the average Cre@teOnline reader will enjoy Gonzo Marketing.." (Cre@teOnline Magzine January 2002)
"..Gonzo Marketing is a breath of fresh air.." (Marketing, 24 January 2002)
"..entertaining style. It is certainly a great read.." (Marketing Business, February 2002
From the Back Cover
PRAISE FOR
GONZO MARKETING
"Pink Floyd meets business: over–the–top, infuriating, provocative, entertaining and always stimulating." – Charles Leadbeater, author of Living on Thin Air
"Chris Locke maps out better than anyone else the profound changes requiring us to shift to a very different marketing model. The grand irony is that marketing has disconnected businesses from their markets. Gonzo Marketing seeks to reconnect them through conversations, stories, and people. Locke′s passion and insight make this book a delight to read. It is essential reading for anyone in business who wants to thrive in markets where customers increasingly call the shots." – John Hagel III, Chief Strategy Officer, 12 Entrepreneuring, Inc., and co–author of Net Gain and Net Worth
"Chris Locke is the Internet real thing. He may be the only Internet real thing. If we had paid attention to Chris Locke in the beginning of the Internet age, maybe the internet age wouldn′t be in the bad shape it′s in today. But it′s not too late to listen to him!" – Michael Wolff, author of Burn Rate
"Get ready to be provoked, infuriated and stimulated. You′ll be the wiser for it." – Don Tapscott, co–author of Digital Capital, and co–founder of Digital 4Sight
"About this title" may belong to another edition of this title.
- PublisherCapstone
- Publication date2003
- ISBN 10 1841124834
- ISBN 13 9781841124834
- BindingPaperback
- LanguageEnglish
- Number of pages256
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