Managing Intellectual Property: Innovation 01.10: 17 (Express Exec) - Softcover

Fitzsimmons, Chris

 
9781841123134: Managing Intellectual Property: Innovation 01.10: 17 (Express Exec)
Softcover
ISBN 10: 1841123137 ISBN 13: 9781841123134
Publisher: Capstone, 2002

Synopsis

Fast track route to managing and exploiting intellectual property

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

Includes a comprehensive resources guide

"synopsis" may belong to another edition of this title.

About the Author

CHRIS FITZSIMMONS is the Investment Director for far blue, one of Europe's leading IP creation and commercialisation companies where he is involved in the exploitation of Intellectual Property.

From the Back Cover

ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.

ExpressExec is organised into ten core subject areas making it easy to find the information you need:

01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work

ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

From the Inside Flap

Fast track route to managing and exploiting intellectual property

Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value

Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman

Includes a comprehensive resources guide

"About this title" may belong to another edition of this title.

Publisher
Capstone
Publication date
2002
Language
English
ISBN 10 
1841123137
ISBN 13 
9781841123134
Binding
Paperback
Edition number
1
Number of pages
118