Fast track route to mastering global operations
Covers the key areas of international marketing and distribution, logistics, import/export compliance and government regulations
Examples and lessons from some of the world's most successful businesses, including Nortel Networks, Terranova Forest Products and Ampro Electronics, and ideas from the smartest thinkers, including Adrian Wooldridge, Christopher Bartlett, Sumantra Ghoshal and John Micklethwait.
Includes a glossary of key concepts and a comprehensive resources guide
"synopsis" may belong to another edition of this title.
AMY ZUCKERMAN has written for a variety of publications, including the New York Times, Fortune special sections, Business 2.0, Continental, Industry Week and many others. Her latest book is Tech Trending: The Technology Survival Guide for Visionary Managers.
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers.
ExpressExec is organised into ten core subject areas making it easy to find the information you need:
01 Innovation
02 Enterprise
03 Strategy
04 Marketing
05 Finance
06 Operations and Technology
07 Organizations
08 Leading
09 People
10 Life and Work
ExpressExec is a perfect learning solution for people who need to master the latest
business thinking and practice quickly.
Fast track route to mastering global operations
Covers the key areas of international marketing and distribution, logistics, import/export compliance and government regulations
Examples and lessons from some of the world's most successful businesses, including Nortel Networks, Terranova Forest Products and Ampro Electronics, and ideas from the smartest thinkers, including Adrian Wooldridge, Christopher Bartlett, Sumantra Ghoshal and John Micklethwait.
Includes a glossary of key concepts and a comprehensive resources guide
"About this title" may belong to another edition of this title.
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