The M-bomb: Riding the Multi-channel Whirlwind

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9781841121390: The M-bomb: Riding the Multi-channel Whirlwind
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Geoff Webb brings his huge experience at the sharp–end to offer a comprehensive guide for both new and old economy businesses to help them survive the M–Bomb and thrive in the world to come. Winning companies must reorganise themselves to successfully manage clicks, bricks and other tricks smoothly and profitably. Customers will expect to be served in any way they choose – at no extra charge. With examples from financial services, manufacturing, retail, telecoms and food. The M–Bomb is the first guide to the next five years of business. Geoff Webb backs up every insight, every assertion, every must–do and every bear–trap with a living example from the markets and his vast international business.

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Review:

"Enlivened by amusing metaphors, Webb′s writing style is a refreshing change from that of most management books. At last, a business book that is fun to read." (Gulf Business, April 2001)

"this book is .. incisive, practical and thoroughly digestible...read this book". (Marketing, 12th July 2001)

"a compelling read" (Admap, September 2001)

"..well written and highly informative book. I predict that there are a great many companies out here that would benefit hugely from it..." (M2 Communications, 2 March 2001)

"Enlivened by amusing metaphors, Webb′s writing style is a refreshing change from that of most management books. At last, a business book that is fun to read."
(Gulf Business, April 2001)

"this book is .. incisive, practical and thoroughly digestible...read this book".
(Marketing, 12th July 2001)

"a compelling read"
(Admap, September 2001)

From the Back Cover:

"For nearly 20 years I have watched Geoff challenge and change conventional business wisdom. His writing captures his management style, intelligent, fast, hard–edged, intolerant of ′fluffy′ thinking but with just enough humour to make it all acceptable. The M–Bomb brings together his experience and his vision for building dynamic competitive edge in a pragmatic and deeply thought provoking way: mercifully it is also entertaining. Read it and be prepared to change the way you think!" Iain Ferguson, Chairman, Birds Eye Walls "First the phoney war, then the M–Bomb. Geoff Webb has written the definitive survival guide to this new war zone for all brand owners who care for their precious assets." John M Sunderland, Chairman, Cadbury Schweppes

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Geoff Webb
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Geoff Webb
Published by Capstone (2001)
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