Atomic: Reforming the Business Landscape into the New Structures of Tomorrow - Softcover

Camrass, Roger; Farncombe, Martin

Softcover

ISBN 10: 1841121169 ISBN 13: 9781841121161

Publisher: Capstone Publishing, 2003

Synopsis

In Atomic the authors' revolutionary theory is put to the test. Looking across all sectors of business, including retail banking, financial services, telecommunications, IT and consultancy, carbon-based corporations (oil and gas companies), and consumer products companies, Camrass and Farncombe discover some real eye-openers, including how truly more efficient these industries become by a change in corporate structure.

The implications for individuals are equally profound and far-reaching. It might take a decade, but it will happen, and nothing will be the same again. Welcome to the Atomic Corporation.

About this title

About the Author

ROGER CAMRASS is a Fellow of the Fujitsu Executive Institute and Senior Associate of the Judge Institute at Cambridge University. He has over thirty years’ experience as a consultant, general manager and entrepreneur and has advised companies such as Amex, BP, Coca-Cola, Henkel, IBM and Shell on issues of strategy and corporate style. Roger is also a leading futurist and provocative public speaker. He is a science graduate of Cambridge University and has a postgraduate degree from MIT in business and engineering.

MARTIN FARNCOMBE has fourteen years' consulting experience with firms such as Price Waterhouse, Ernst & Young and A.T. Kearney. Specialising in procurement, the development of the digital supply chain and the future of organizations, he has advised many of the world's largest banks, oil companies and governments on the effects of the connected economy. Martin is now a partner at Bridge consulting International.

From the Back Cover

Now in a new paperback edition Atomic picks up where Roger Camrass and Martin Farncombe's previous work, The Atomic Corporation: A Rational Proposal for Uncertain Times left off.

Camrass and Farmcombe launch a radical mainfesto for the future of organisations. They examine the dramatic changes that are going to sweep across the global economy in the next decade. For the last two centuries the business world has been governed by the underlying notion that 'sum is greater than the parts'. The fact is that the balance of power in the business world is shifting, and theory of the firm is going to be turned on its head. The parts are about to become greater than the sum -and you are one of the parts.

So what does this mean for organisations? Corporations will atomize into core components based around key relationships with all non-core operations devolved to external networks. Instead of being focused on financial assets, the primary unit of corporate value will be the individual, both as customer and employee. This radical viewpoint has far-reaching consequences for organisational shape, market dynamics and capital structure as well as for our careers.

In the world of Atomic, the core components or atoms of a business are freed and in the process the corporation is redefined. The atomic world will be one in which quality overrides quantity, in which achievement is held in higher regard than paper pushing, and in which you are valued for what you can deliver and nothing else.

Camrass and Farmcombe launch a radical mainfesto for the future of organisations.  They examine the dramatic changes that are going to sweep across the global economy in the next decade. For the last two centuries the business world has been governed by the underlying notion that 'sum is greater than the parts'. The fact is that the balance of power in the business world is shifting, and theory of the firm is going to be turned on its head. The parts are about to become greater than the sum -and you are one of the parts.

So what does this mean for organisations?  Corporations will atomize into core components based around key relationships with all non-core operations devolved to external networks. Instead of being focused on financial assets, the primary unit of corporate value will be the individual, both as customer and employee.  This radical viewpoint has far-reaching consequences for organisational shape, market dynamics and capital structure as well as for our careers.

In the world of Atomic, the core components or atoms of a business are freed and in the process the corporation is redefined. The atomic world will be one in which quality overrides quantity, in which achievement is held in higher regard than paper pushing, and in which you are valued for what you can deliver and nothing else.

Edition details

• Publisher: Capstone Publishing
• Publication date: 2003
• Language: English
• ISBN 10: 1841121169
• ISBN 13: 9781841121161
• Binding: Paperback
• Edition number: 1
• Number of pages: 250