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Big Shots: Secrets of the World′s Fastest Moving Company Business the Nokia Way (Big Shots Series) - Hardcover
Synopsis
Business the Nokia Way demonstrates how Nokia has come to be regarded as the coolest telecoms company in the world. Nokia′s unique blend of high quality products, streetwise attitude and double–digit growth has made it the darling of both the financial markets and the mobile phone generation. Business the Nokia Way reveals how Nokia grew from humble beginnings as a paper mill to take centre stage in world telecommunications.
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About the Author
Trevor Merriden is a journalist specialising in the business application of new technology and ideas. He has written, lectured and broadcast on a wide range of business and economic issues for media in Europe, North America and Australasia. He is currently Editor–in–Chief of Internet Business magazine. Trevor can be contacted at Trevor.Merriden@haynet.com.
From the Back Cover
Cold Calling Business the Nokia Way Secrets of the World s Fastest Moving Company One: Combine Leadership and Bravery to Achieve Perfect Vision Two: Battle Hard to Win the Customer Three: Respect the Individual Four: Get Your HR Strategy Right Five: Brand for the World – and the Individual Six: Innovate Relentlessly – Compete Remorselessly Seven: Treat Suppliers with Respect Eight: Let s Get Together – Forging Perfect Alliances Nine: Never Forget that Bottom Line Ten: Learn from the Past and Prepare for the Future
From the Inside Flap
Cold Calling Business the Nokia Way Nokia is simply the coolest telecoms company in the world. Apparently from nowhere Nokia has become a global company with outstanding growth in the wireless and wireline telecommunications markets. A pioneer in mobile telephony, Nokia is the world s leading mobile phone supplier and a top supplier of mobile, fixed and IP networks. Nokia s unique blend of high–quality products, streetwise attitude and double–digit growth has made it the darling of the mobile phone generation. From humble origins as a Finnish paper mill, Nokia now has more than 60,000 employees worldwide, locations in 50 countries, manufacturing in 10 countries on three continents and research and development centers in 14 countries on four continents. Nokia s mobile phones are sold in 130 countries. At the end of 2000 sales were up by 50 per cent, operating profit was up by 40 per cent. How does Nokia continue to force such a blistering pace in the fiercely competitive telecoms market? One secret – every third Nokia employee works in research and development. In Business the Nokia Way: Secrets of the World s Fastest Moving Company Trevor Merriden reveals how Nokia grew from a modest paper manufacturer to take center stage in world telecommunications. Business the Nokia Way reveals how any manager, entrepreneur or investor can learn and profit from the remarkable Nokia success story. It is at once an inspiring story of success and an invaluable source of lessons for the next generation of winners.
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