Emotional Capital: Maximising the Intangible Assets at the Heart of Brand and Business Success: Capturing Hearts and Minds to Create Lasting Business Success (Capstone Paperbacks S.) - Softcover

Thomson, Kevin

Softcover

ISBN 10: 1841120987 ISBN 13: 9781841120980

Publisher: Capstone, 2000

Synopsis

In Emotional Capital, Thomson illustrates the real-life impact of a fired-up workforce on financial performance and shows how to manage and leverage knowledge and emotion to drive positive change and lasting business success.

About this title

About the Author

Kevin Thomson has been at the forefront of internal marketing and communication for more than a decade, advising boards of many of the world's top companies including KPMG, British Airways, IBM, Ericsson and Sony. He is Chairman of the MCA group of companies including the Marketing & Communication Agency Ltd (MCA) and MCA Live, Europe's first advisory firms to specialise in aligning people with business and brand values. The leading authority on applying external marketing concepts internally, Thomson is the author of numerous management books and articles. An inspiring speaker, he regularly addresses international conferences and events as well as leading corporate seminars and masterclasses. In 2000, he was named one of Thirteen Masters of the Next Century,' along with Gary Hamel, Charles Handy, Bill Gates, and Daniel Goleman, by one of Europe's leading management associations.

From the Back Cover

'Our people are our most valuable asset.' This has become the rallying cry for many organizations in recent years, yet has failed to deliver the desired business results. Kevin Thomson contends that people assets can only be harnessed by managing both intellectual capital (your peoples' knowledge) and emotional capital (the feelings and beliefs that motivate people to take positive action). Knowledge management is moving up the agenda in many companies. Yet organizational knowledge is meaningless if your people are unmotivated, apprehensive or uncommitted. How many companies have paid the price of an alienated workforce with problems like poor customer service, labour disputes and low productivity - all hallmarks of low emotional capital? Emotional capital can be managed as a tangible asset and a direct contributor to the balance sheet. In Emotional Capital, Thomson illustrates the real-life impact on financial performance through the experiences of leading companies, and shows how to manage and leverage knowledge and emotions to drive positive change and business success. "Emotions can build shareholder value - which is why this book is so significant and should be required reading for all business leaders." Lawrence A. Weinbach Chairman, President, and Chief Executive Officer, Unisys Corporation "Like all the best ideas, Emotional Capital is simple" The Guardian "Brilliant! A substantial development of the balanced scorecard in establishing the true value of the business." Stephen Robinson Director of MBA Programmes, Ashridge Management College

Edition details

• Publisher: Capstone
• Publication date: 2000
• Language: English
• ISBN 10: 1841120987
• ISBN 13: 9781841120980
• Binding: Paperback
• Number of pages: 366