Items related to The One to One Manager: Real–World Lessons in...
Synopsis
In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution. The One to One Manager introduces you to the ground-breakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies.
"synopsis" may belong to another edition of this title.
Review
In the fourth instalment of their popular One to One series, Don Peppers and Martha Rogers examine a new aspect of the process they've defined and championed: the actual implementation of so-called customer-relationship management principles in pioneering organisations such as American Airlines, 1-800-FLOWERS, General Electric, and even the Carrollton, Texas, Fire Department. "This is not a fad. This is the reality of today's competitive landscape", they write in The One to One Manager. "The 'one-to-one future' is no longer the future. It's happening now." Using some two dozen examples, Peppers and Rogers show how a bank created a concierge-like programme to connect with customers, how two clothing companies developed "mass customisation" techniques to meet consumer demands cost-effectively, and how a software firm put on a "human face". The aggregate effectively demonstrates how some of today's more innovative enterprises are developing "individual relationships with individual customers", while offering practical advice for others who would like to do the same. --Howard Rothman, Amazon.com
About the Author
DON PEPPERS, formerly the CEO of a top-twenty direct marketing agency, is a partner at the management and consulting firm Marketing 1 to1/Peppers and Rogers. MARTHA ROGERS, Ph.D., also a partner at Marketing 1 to 1, is a professor at the Fuqua School of Business at Duke, and a member of the Dean's Advisory Council at Indiana University. They are the coauthors of the business classics Enterprise One to One and The One to One Future.
"About this title" may belong to another edition of this title.
- PublisherCapstone
- Publication date2000
- ISBN 10 1841120936
- ISBN 13 9781841120935
- BindingPaperback
- LanguageEnglish
- Number of pages256
Other Popular Editions of the Same Title
Search results for The One to One Manager: Real–World Lessons in...
Stock Image
The One to One Manager: Real-World Lessons in Customer Relationship Management
Seller: Bookmonger.Ltd, HILLSIDE, NJ, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: New. Seller Inventory # mon0000483937
Quantity: 1 available
Stock Image
The One to One Manager: Realâ"World Lessons in Customer Relationship Management
Published by
John Wiley and Sons Ltd, United Kingdom, Oxford, 2000
ISBN 10: 1841120936
ISBN 13: 9781841120935
Used
Paperback
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. In The One to One Manager Don Peppers and Martha Rogers go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts at organizations such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi-Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution. The One to One Manager introduces you to the ground-breakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR004249521
Quantity: 2 available
Stock Image
The One to One Manager: Real-world Lessons in Customer Relationship Management
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The One to One Manager: Real-world Lessons in Customer Relationship Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781841120935
Quantity: 1 available
Stock Image
The One to One Manager: Real-world Lessons in Customer Relationship Management
Seller: Kennys Bookstore, Olney, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 2000. 1st Edition. Paperback. Paperback, in very good condition. . . . . Books ship from the US and Ireland. Seller Inventory # KRF0011693
Quantity: 1 available
Stock Image
The One to One Manager: Real-World Lessons in Customer Relationship Management
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781841120935. Seller Inventory # 8438027
Quantity: 1 available
Stock Image
The One to One Manager: Real-World Lessons in Customer Relationship Management
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781841120935. Seller Inventory # 8438023
Quantity: 1 available
Stock Image
The One to One Manager: Real-World Lessons in Customer Relationship Management
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,350grams, ISBN:9781841120935. Seller Inventory # 8438024
Quantity: 1 available
Stock Image
The One to One Manager: Real-world Lessons in Customer Relationship Management
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: Very Good. 2000. 1st Edition. Paperback. Paperback, in very good condition. . . . . Seller Inventory # KRF0011693
Quantity: 1 available
Stock Image
The One to One Manager: Real-World Lessons in Customer Relationship Management
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9781841120935. Seller Inventory # 9706958
Quantity: 1 available