Design: Intelligence Made Visible - Hardcover

Conran, Sir Terence; Bayley, Stephen

Hardcover

ISBN 10: 1840914777 ISBN 13: 9781840914771

Publisher: Conran, 2007

Synopsis

Design is all around us, it is impossible to avoid. Everything that surrounds us has been designed - from the paperclip and the iPod, to our homes and the way we live. Design: Intelligence Made Visible is epic, opinionated, comprehensive in scope and forms the definitive statement on design for this century. Written by Stephen Bayley, one of the world's best known commentators on modern culture and Terence Conran, one of the world's leading designers and arbiters of taste, this book pays tribute to the leading names, movements, materials and processes such as furniture, fashion, cars, graphics, products, signs and symbols. The book combines essential facts with authoritative opinions - everything, as the industrial designer Raymond Loewy once said, from a lipstick to a steamship - but brought right up to date.A series of essays begin by introducing how design has its place in modern cultural history including Terence Conran's definition of design. The main section of the book comprises an A-Z of iconic people, products and processes from 20th century to the present day with biographies of leading designers from past and present, as well as corporate histories, product appraisals, and witty accounts of relevant management, cultural and social theories. A major appendix has Bayley and Conran assessing the up and coming designers of today and finally a chapter on branding concludes with a provocative methodology to assess brand value.Beautifully designed and beautifully written, Design: Intelligence Made Visible is simply the indispensable guide to the contents of the modern world.

About this title

Review

"A very digestible smorgasbord of the modern world" -- Wallpaper*, December 2007

"Possibly the definitive word on 20th century design... am irresistible tome - opinionated, visually attractive an epic in scope". -- Homes and Properties (supplement to Evening Standard), 15th August, 2007

"a 'must-have' reference book for all design and technology departments... an indispensable guide to the contents of the modern world." -- Designing, June 2007

"a handsome new reference book... The book will be essential if you are forever confusing your futurism with your functionalism." -- Financial Times, 28th August 2007

"an authoriatative collection of essays on design's place in modern history". -- Design Week, 12th July, 2007

Book Description

A reference book for students, a source book for professional designers and a revelation for the public. A major new appendix has Bayley and Conran assessing the leading designers at work today, a Michelin rosette system applied to designers. Terence Conran has often been described as the person who has had the most beneficial influence on the British way of life in the second half of the twentieth century. Stephen Bayley is one of the world's best-known authorities on design and popular culture. Beautifully designed and written, with more than 300 illustrations. The definitive statement on design for the 21st century.

Edition details

• Publisher: Conran
• Publication date: 2007
• ISBN 10: 1840914777
• ISBN 13: 9781840914771
• Binding: Hardcover
• Language: English
• Edition number: 1
• Number of pages: 336