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Effective Marketing in easy steps: Packed with Tips to Become an Excellent Marketer - Softcover

MacKay, Catriona

 
9781840784268: Effective Marketing in easy steps: Packed with Tips to Become an Excellent Marketer

Synopsis

Whether you are already in a marketing job, aspire to having one or want to grow your business, Effective Marketing in easy steps will help you to become a successful marketer.

By keeping it simple, Catriona MacKay has combined her own business experience with established best practice to give you a practical guide to Marketing. Her great marketing tips and advice will help you:

  • Write a successful marketing plan.
  • Avoid making costly mistakes.
  • Encourage good marketing practice at work.
  • Use what you know to make your business grow.
  • Devise effective marketing for today's market including how to use online resources.
  • Essential for those who want to grasp the key marketing skills without getting bogged down in academic theories. Includes worksheets to get you started.

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    About the Author

    Catriona MacKay is a widely experienced business professional with a proven track record in developing and driving strategies for business growth and transformation. Specialist expertise in Marketing (including CRM) and in implementing organisational change. Results-driven and performance focused, combining well-developed commercial flair and business acumen with strong leadership capabilities.

    "About this title" may belong to another edition of this title.