Items related to The Economics of Advertising (The International Library...

The Economics of Advertising (The International Library of Critical Writings in Economics series) - Hardcover

 
9781840643848: The Economics of Advertising (The International Library of Critical Writings in Economics series)
Hardcover
ISBN 10: 1840643846 ISBN 13: 9781840643848
Publisher: Edward Elgar Publishing Ltd, 2001

Synopsis

This book brings together over thirty of the most influential previously published articles on the economics of advertising. Topics covered include an exploration of the welfare consequences of persuasive advertising and informative advertising; an analysis of informative advertising in search-goods markets and as a signal of quality in experience-goods markets; and an examination of the use of advertising to deter entry to the market by rivals, to pre-empt rivals or conversely to collude with them. The volume features both theoretical and empirical contributions to these topics.

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About the Author

Edited by Kyle Bagwell, Stanford University, US

"About this title" may belong to another edition of this title.

Publisher
Edward Elgar Publishing Ltd
Publication date
2001
Language
English
ISBN 10 
1840643846
ISBN 13 
9781840643848
Binding
Hardcover
Edition number
1
Number of pages
712
Editor
Bagwell Kyle