The Magic of a Name tells the story of the first 40 years of Britain's most prestigious manufacturer - Rolls-Royce.
Beginning with the historic meeting in 1904 of Henry Royce and the Honourable C.S. Rolls, and the birth in 1906 of the legendary Silver Ghost, Peter Pugh tells a story of genius, skill, hard work and dedication which gave the world cars and aero engines unrivalled in their excellence.
In 1915, 100 years ago, the pair produced their first aero engine, the Eagle which along with the Hawk, Falcon and Condor proved themselves in battle in the First World War. In the Second the totemic Merlin was installed in the Spitfire and built in a race against time in 1940 to help win the Battle of Britain.
With unrivalled access to the company's archives, Peter Pugh's history is a unique portrait of both an iconic name and of British industry at its best.
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This volume tells the story of the first 40 years of Britain's most prestigious manufacturer - Rolls-Royce -a company whose record of achievements is part of the history of the 20th century. The book begins with the historic meeting in May 1904 of two great men, Henry Royce and the Honourable C.S. Rolls. Their instant rapport led to an agreement whereby Royce would design "the best cars in the world" and Rolls would advertise and sell them. In 1906, Rolls-Royce Limited was formed, Claude Johnson joined the company as a visionary managing director, and the legendary Silver Ghost, "the best car in the world", was born. In 1914, the Great War intervened and Royce turned his skills to producing a reliable aero engine. The result was the Eagle, quickly followed by the Hawk, Falcon and Condor, all of which proved themselves in battle and confirmed Rolls-Royce as a leading manufacturer of aero engines as well as motor cars. It was an Eagle-powered Vickers Vimy in which Alcock and Brown made the first direct flight across the Atlantic.
Other record-breaking feats followed, but Rolls-Royce turned back to cars in the 1920s, producing the Twenty and the Phantom, and also setting up a manufacturing plant in Springdfield, Massachusetts. However, his country beckoned Royce one again, and built the Rolls-Royce "R" engine which won the Schneider Trophy an established a new world air speed record of over 400mph, powering a Supermarine S6. The collaboration with Reginald Mitchell, who had designed the S6, led eventually to the Rolls-Royce Merlin engine being installed in the Mitchell-designed Spitfire. By now, another war seemed inevitable and, in a race against time, Merlin engines, Supermarine Spitfires and Hawker Hurricanes were developed and built in sufficient numbers to win the Battle of Britain in the late summer of 1940.Peter Pugh was educated at Oundle and Cambridge, where he read History , and has written more than 30 books on business, both in Britain and overseas.
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