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Synopsis
Why study signs? This perennial question of philosophy is answered in the 20th century by the science of semiotics. An animal's cry, poetry, the medical symptom, media messages, language disorders, architecture, marketing, body language - all these, and more, fall within the sphere of semiotics. Introducing Semiotics outlines the development of sign study from its classical precursors to contemporary post-structuralism. It identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start. This is the perfect companion volume to Introducing Barthes.
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About the Author
Paul Cobley is Senior Lecturer in Communications at London Guildhall University.
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Introducing Semiotics
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Introducing Semiotics
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Introducing Semiotics
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Icon,Totem Books (edition 2nd), 2001
ISBN 10: 1840460733
ISBN 13: 9781840460735
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Introducing Semiotics
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Introducing Semiotics
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Introducing Semiotics
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Introducing Semiotics
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Introducing Semiotics : A Graphic Guide
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Icon Publishing Limited, 2001
ISBN 10: 1840460733
ISBN 13: 9781840460735
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Introducing Semiotics
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Introducing Semiotics
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