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Synopsis
In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.
Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.
This updated edition includes:
- The international network strategy (INS), offering a framework for connecting MNCs and multinational exporters with parties in new economic, social and natural environments, and the international matching strategy (IMS), dealing with how MNCs achieve legitimacy
- An overview of the historical development of the supranational environment, structured as three waves of the internationalization of firms, including the integration of foreign direct investment into the global value chain
- Dedicated chapters outlining the development of research on international business, strategy, marketing, networks and institutions
- A methodology for analysing the institutional context of foreign local markets.
Insightful and enlightening, this textbook is ideal for postgraduate students of international business, strategy and marketing. This book will also offer frameworks and strategic tools for managers, consultants and practitioners confronting strategic issues in complex markets.
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About the Author
Hans Jansson, Linnaeus University, Sweden
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International Business Strategy in Complex Markets
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Edward Elgar Publishing, 2020
ISBN 10: 1839101830
ISBN 13: 9781839101830
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International Business Strategy in Complex Markets
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International Business Strategy in Complex Markets
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ISBN 10: 1839101830
ISBN 13: 9781839101830
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Paperback. Condition: New. In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment. Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders. This updated edition includes:The international network strategy (INS), offering a framework for connecting MNCs and multinational exporters with parties in new economic, social and natural environments, and the international matching strategy (IMS), dealing with how MNCs achieve legitimacyAn overview of the historical development of the supranational environment, structured as three waves of the internationalization of firms, including the integration of foreign direct investment into the global value chainDedicated chapters outlining the development of research on international business, strategy, marketing, networks and institutionsA methodology for analysing the institutional context of foreign local markets. Insightful and enlightening, this textbook is ideal for postgraduate students of international business, strategy and marketing. This book will also offer frameworks and strategic tools for managers, consultants and practitioners confronting strategic issues in complex markets. Seller Inventory # LU-9781839101830
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International Business Strategy in Complex Markets
Published by
Edward Elgar Publishing Ltd, 2020
ISBN 10: 1839101830
ISBN 13: 9781839101830
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International Business Strategy in Complex Markets
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International Business Strategy in Complex Markets
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International Business Strategy in Complex Markets
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