An MBA in a Book: Everything You Need to Know to Master Business - In One Book! (A Degree in a Book) - Softcover
Synopsis
This highly-visual, full-colour guide covers everything taught on an MBA course, perfect for MBA students, business managers or aspiring entrepreneurs.
Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way. It covers the curriculum taught in all the top business schools around the world, including economics, strategy and marketing, with real-life case studies to show the theory in practice.
Chapters include:
• Micro & Macroeconomics: supply and demand, GDP, monetary policy...
• Data Analysis & Statistics: data collection, probability distributions, P-values...
• Marketing & Setting Prices: brand development, pricing, digital marketing...
• Strategy: strategic analysis, international strategy, the value chain...
This is the perfect guide to help you achieve a successful career in business management.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
"synopsis" may belong to another edition of this title.
About the Author
Xander Cansell spent a number of years working in publishing before completing an EMBA. He currently works as a business consultant, with experience building digital projects, developing commercial web applications and consulting at exciting startups.
"About this title" may belong to another edition of this title.
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An MBA in a Book: Everything You Need to Know to Master Business - In One Book! (A Degree in a Book)
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An MBA in a Book (Paperback)
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Arcturus Publishing Ltd, London, 2023
ISBN 10: 1838574484
ISBN 13: 9781838574482
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Paperback. Condition: new. Paperback. This highly-visual, full-colour guide covers everything taught on an MBA course, perfect for MBA students, business managers or aspiring entrepreneurs. Filled with flow diagrams, timelines, case studies and infographics, this accessible book presents information in an easy-to-digest way. It covers the curriculum taught in all the top business schools around the world, including economics, strategy and marketing, with real-life case studies to show the theory in practice. Chapters include: Micro & Macroeconomics: supply and demand, GDP, monetary policy. Data Analysis & Statistics: data collection, probability distributions, P-values. Marketing & Setting Prices: brand development, pricing, digital marketing. Strategy: strategic analysis, international strategy, the value chain. This is the perfect guide to help you achieve a successful career in business management. ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing's A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781838574482
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An MBA in a Book: Everything You Need to Know to Master Business - In One Book! (A Degree in a Book)
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An MBA in a Book: Everything You Need to Know to Master Business - In One Book!
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