Synopsis
Export & Expand is a practical guide to taking your business global. It is written for consumer focused companies and is based on the author's 22 years of experience working with FMCG, healthcare, retail and distributors in Asia-Pacific and the Middle East.The book covers the 8 essential steps in expanding globally from prioritising export markets, deciding who to target, finding the right Go-to-Market partners, product development and branding, the export team, selling and negotiation, marketing for sell-thru and creating a robust export business plan.
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About the Author
Rupert Sutton is a management consultant and entrepreneur who has spent his career in the consumer products industry helping clients enter and expand into new markets across Asia-Pacific and the Middle East. He was previously a senior executive with Nestle.
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Export & Expand: 8 Essential Steps to take your business global, 2019 edition
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Export & Expand
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Export & Expand
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Export & Expand: 8 Essential Steps to take your business global, 2019 edition
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Export & Expand
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Export and Expand: 8 essential steps to take your business global
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorrnrnRupert Sutton is a management consultant and entrepreneur who has spent his career in the consumer products industry helping clients enter and expand into new markets across Asia-Pacific and the Middle East. He was previou. Seller Inventory # 448360263