Desire Code: Designing services people want - Softcover

Denise Hampson

Softcover

ISBN 10: 1838402101 ISBN 13: 9781838402105

Publisher: Desire Code, 2021

Synopsis

Humans are intriguing. We aren’t the calm and rational people we imagine ourselves to be. Instead, we live our lives “heart-first” and make decisions based on super-fast instinctive mental shortcuts and heuristics. Behavioural economics is the study of the hidden forces that influence our daily behaviour and decision-making. Applying this knowledge as a set of design principles leads to products, services, experiences and campaigns that are more appealing to customers. More head-turning. More wantable. More desirable.

About this title

About the Author

Denise is a behavioural economics and experience design expert. She has worked with hundreds of organisations in the UK and North America, in a career shaped by curiosity (and coffee) and her unique view of the world. She has spoken at many high-profile events and conferences, including TEDx, SXSW, Interface Health and Technology Summit and the UK House of Lords. Between 1999 and 2004, Denise was a member of the highly successful Great Britain Track Cycling Team, and she is a past British Women's Sprint Champion and British 200m record holder. Prior to her athletic career, Denise was a Systems Engineer at BAE Systems, specialising in human-system interaction and cockpit design on the Eurofighter Typhoon. This is what started her career-long obsession with human-centred design and creating systems and services that are best matched to real human behaviour.

Edition details

• Publisher: Desire Code
• Publication date: 2021
• Language: English
• ISBN 10: 1838402101
• ISBN 13: 9781838402105
• Binding: Paperback
• Number of pages: 216