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The Innovation Approach: Overcoming the Limitations of Design Thinking and the Lean Startup - Hardcover

Roach, David C.

 
9781837978007: The Innovation Approach: Overcoming the Limitations of Design Thinking and the Lean Startup
Hardcover
ISBN 10: 183797800X ISBN 13: 9781837978007
Publisher: Emerald Publishing Limited, 2024

Synopsis

Innovation and entrepreneurship have always had a strong and synergistic relationship. While Design Thinking and the Lean Startup have emerged as popular methodologies for managing innovation and entrepreneurial endeavours, the time is ripe for a rethinking of the innovation approach by going back to core principles.

By considering the strengths and weaknesses of Design Thinking and the Lean Startup within their respective contexts, expert David C. Roach revisits the fundamentals of innovation management. Addressing the cultural gap between STEM and business perspectives, Roach emphasizes the importance of managing the front-end of innovation, where the most critical decisions are made, and concepts shaped. Demonstrating how Design Thinking’s enthusiasm for observational research can be particularly useful, while the Lean Startup’s passion for hypothesis-driven minimum viable product (MVP) testing is a clear strength, Roach argues that the success of innovation depends on a robust concept coupled with a realistic business model.

The Innovation Approach: Overcoming the Limitations of Design Thinking and the Lean Startup challenges the notion that brainstorming or constant pivoting can solve all problems. It demonstrates that when aspects of both these methodologies are embedded in a structurally sound innovation management approach, the results can be world-class.

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About the Author

David C. Roach is Associate Professor within the Faculty of Management at Dalhousie University, Canada. In addition to sitting on the Board of Directors and acting in an advisory capacity for enterprises in Canada, he is also Co-founder, President and CEO of DMF Medical Incorporated, a MedTech company focused on making anesthesia safer.

"About this title" may belong to another edition of this title.

Publisher
Emerald Publishing Limited
Publication date
2024
Language
English
ISBN 10 
183797800X
ISBN 13 
9781837978007
Binding
Hardcover
Number of pages
280