Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities - Hardcover

Hardcover

ISBN 10: 1837082510 ISBN 13: 9781837082513

Publisher: Emerald Publishing Limited, 2026

Synopsis

Enterprise Metaverse: Crafting Competitive Advantage in Virtual Realities offers a critical guide to navigating the rapidly advancing landscape of the metaverse, diving into the strategic and operational implications of virtual worlds that are reshaping business, entertainment, and interpersonal interaction. With detailed analysis, it presents the tools necessary to leverage emerging technologies like virtual reality (VR), augmented reality (AR), blockchain, and artificial intelligence (AI), equipping readers with the knowledge to gain a competitive edge in these new digital environments.

While existing resources often focus solely on the technological or cultural aspects of the metaverse, Enterprise Metaverse integrates these with a strategic business framework tailored for leaders, entrepreneurs, investors, and academics. Through innovative case studies and actionable insights, it guides readers in capitalising on the metaverse’s potential, predicting key trends, and navigating ethical and social considerations. This comprehensive resource empowers readers to stay ahead in the next frontier of digital innovation, whether seeking market expansion, entrepreneurial opportunity, or in-depth understanding of the metaverse’s potential.

About this title

About the Author

Surabhi Singh is a Professor-Mktg and Dean-MBA at IIMT College of Engineering, Greater Noida, India.

Anjali Rai is Assistant Professor in OB and HR department at the ICFAI Business School (IBS), Hyderabad, The ICFAI Foundation for Higher Education, Hyderabad, India.

Edition details

• Publisher: Emerald Publishing Limited
• Publication date: 2026
• Language: English
• ISBN 10: 1837082510
• ISBN 13: 9781837082513
• Binding: Hardcover
• Number of pages: 304
• Editor: Singh Surabhi, Rai Anjali