Practical Generative AI with ChatGPT: Unleash your prompt engineering potential with OpenAI technologies for productivity and creativity - Softcover

Valentina Alto

Softcover

ISBN 10: 1836647859 ISBN 13: 9781836647850

Publisher: Packt Publishing, 2025

Synopsis

Transform your professional world with ChatGPT and OpenAI—master prompt design to revolutionize development, marketing, research, and enterprise implementation

Key Features

• Turn ChatGPT into your companion for marketing, research, personal productivity, art and coding
• Learn prompt engineering techniques that deliver consistent, relevant, and ethical AI-powered results
• Build custom GPTs and assistants tailored to your specific business needs and workflows
• Purchase of the print or Kindle book includes a free PDF eBook

Book Description

Practical Generative AI with ChatGPT is your hands-on guide to unlocking the full potential of ChatGPT. From building AI assistants and mastering prompt engineering to analyzing documents and images and even generating code, this book equips you with the skills to integrate generative AI into your workflow.

Written by a technical architect specializing in AI and intelligent applications, this book provides the tools and knowledge you need to streamline tasks, enhance productivity, and create intelligent solutions. You’ll learn how to craft precise prompts, leverage ChatGPT for daily efficiency, and develop custom AI assistants tailored to your needs.

The chapters show you how to use ChatGPT’s multimodal capabilities to generate images with DALL·E and even transform images into code. This ChatGPT book goes beyond basic interactions by showing you how to design custom GPTs and integrate OpenAI’s APIs into your applications. You’ll explore how businesses use OpenAI models, from building AI applications, including semantic search, to creating an AI roadmap. Each chapter is packed with practical examples, ensuring you can apply the techniques right away.

By the end of this book, you’ll be well equipped to leverage OpenAI's technology for competitive advantage.

What you will learn

• Explore the fundamentals of generative AI and GPT models
• Master prompt engineering to consistently get relevant and reliable outputs from ChatGPT
• Develop marketing strategies and conduct meaningful A/B testing with AI assistance
• Boost your coding with code generation, review, and optimization
• Enhance research with real-time knowledge mining
• Enhance your visual creativity with image generation, image understanding, and style transfer
• Design custom GPTs and assistants tailored to specific business functions
• Discover how enterprises are leveraging large language models for their AI apps

Who this book is for

This book is ideal for business professionals, developers, marketers, researchers, and decision-makers who want to leverage AI to enhance productivity. No advanced technical background is required for the foundational sections, making the content accessible to beginners, while later chapters provide depth for technical professionals implementing enterprise solutions. If you’re seeking practical applications of generative AI in business contexts, you’ll find immediate, actionable value in this book.

Table of Contents

1. Introduction to Generative AI
2. OpenAI and ChatGPT: Beyond the Market Hype
3. Understanding Prompt Engineering
4. Boosting Day-to-Day Productivity with ChatGPT
5. Developing the Future with ChatGPT
6. Mastering Marketing with ChatGPT
7. Research Reinvented with ChatGPT
8. Unleashing Creativity Visually with ChatGPT
9. Exploring GPTs
10. Leveraging OpenAI Models for Enterprise- Scale Applications
11. Epilogue and Final Thoughts

About this title

About the Author

Valentina Alto is a technical architect specializing in AI and intelligent apps at Microsoft Innovation Hub in Dubai. During her tenure at Microsoft, she covered different roles as a solution specialist, focusing on data, AI, and applications workloads within the manufacturing, pharmaceutical, and retail industries and driving customers' digital transformations in the era of AI. Valentina is an active tech author and speaker who contributes to books, articles, and events on AI and machine learning. Over the past two years, Valentina has published two books on generative AI and large language models, further establishing her expertise in the field.

Edition details

• Publisher: Packt Publishing
• Publication date: 2025
• ISBN 10: 1836647859
• ISBN 13: 9781836647850
• Binding: Paperback
• Language: English
• Edition number: 2
• Number of pages: 386