Metaverse Dynamics: Exploring the Intersection of Technology, Business Transformation, and User Experience - Hardcover

 
9781836626671: Metaverse Dynamics: Exploring the Intersection of Technology, Business Transformation, and User Experience
Hardcover
ISBN 10: 1836626673 ISBN 13: 9781836626671
Publisher: Emerald Publishing Limited, 2026

Synopsis

The Metaverse is emerging as a transformative force, reshaping industries, consumer behaviour, and societal interactions in the era of digital transformation. Metaverse Dynamics: Exploring the Intersection of Technology, Business Transformation, and User Experience offers a deep exploration of the Metaverse phenomenon, its evolution, and its profound implications for businesses, individuals, and society. This interdisciplinary collection delves into the technological, sociological, and cultural foundations of the Metaverse, tracing its conceptual roots from science-fiction, to its contemporary realities. Each chapter unpacks the intricate interplay of advanced technologies―NFTs, Web 4.0, Augmented Reality (AR), and Virtual Reality (VR)―and their collective potential to revolutionize industries across sectors.

Blending theoretical insights with empirical analysis and real-world case studies, Metaverse Dynamics offers a practical guide to understanding and navigating the Metaverse. The book investigates the strategic imperatives, challenges, and opportunities presented by digital transformation, highlighting the role of AR and VR in optimizing business operations and enhancing customer experiences. A vital resource for researchers, practitioners, and policymakers, Metaverse Dynamics pushes the discourse forward, fostering innovation and informed decision-making in an increasingly digital world.

"synopsis" may belong to another edition of this title.

About the Author

Vikas Tripathi is a Professor and Head at G.L. Bajaj Institute of Technology and Management, Greater Noida.

Durgesh Agnihotri is an Associate Professor in the Department of Management Studies at G.L. Bajaj Institute of Technology and Management, Greater Noida.

"About this title" may belong to another edition of this title.

Publisher
Emerald Publishing Limited
Publication date
2026
Language
English
ISBN 10 
1836626673
ISBN 13 
9781836626671
Binding
Hardcover
Number of pages
320
Editor
Tripathi Vikas, Agnihotri Durgesh