Strategic Tourism Planning for Communities: Restructuring and Rebranding (Building the Future of Tourism) - Hardcover

Hardcover

ISBN 10: 1835490166 ISBN 13: 9781835490167

Publisher: Emerald Publishing Limited, 2024

Synopsis

From developed to developing nations, the utilization of tourism as a development strategy has been a prevalent practice at both national and local levels. In this compelling read, authors Shruti Arora and Anukrati Sharma explore an understanding of how countries envision the future of their tourism sectors and chart a course towards that vision.

Unveiling the potential of tourism as a catalyst for economic prosperity, numerous communities view it as a promising avenue to enhance their standard of living. With evidence showcasing its wealth-generating capabilities, these communities place unwavering faith in tourism's ability to uplift their societies.

Strategic Tourism Planning for Communities: Restructuring and Rebranding offers fresh insights and knowledge for students and researchers alike. Drawing on examples from around the world, this is a must-read for anyone passionate about the growth and development of regions through the lens of tourism.

About this title

About the Author

Anukrati Sharma is the Head and Associate Professor of the Department of Commerce and Management at the University of Kota (A State Govt. University) in Kota, Rajasthan, India.

Shruti Arora, Ph.D. is currently working as a guest faculty in the Department of Commerce and Management, University of Kota, Kota, Rajasthan, India and had an experience of 12 years in education industry.

Edition details

• Publisher: Emerald Publishing Limited
• Publication date: 2024
• Language: English
• ISBN 10: 1835490166
• ISBN 13: 9781835490167
• Binding: Hardcover
• Number of pages: 289
• Editor: Sharma Anukrati, Arora Shruti