这是一本面向想把中国业务拓展至欧美市场的企业家和营销人员的实用指南。作者融合了他在香港10年国际营销和销售领域的经验,提供了一套经过实战检验的营销系统。
本书的主要特点和内容包括:
分享了在138个不同行业中成功应用的销售系统,适用于B2B和B2C领域。
介绍了一种快速见效、低成本、持久有效且可扩展的整合式营销策略。
详细讲解了作者如何在新冠疫情期间仅通过线上系统创造了上千万美元的营收。
内容涵盖海外商业思维、销售技巧、国际市场推广方法、指向型营销架构等实用知识。
书中还介绍了"乐思人工智能系统",帮助中国企业进行海外营销。
这不是一本理论书,而是一本包含真实案例和实战经验的实用工具书。
这本书适合希望开拓海外市场、提升营销能力的企业家和营销人员阅读。
"synopsis" may belong to another edition of this title.
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