Reclaim the Power of Your Senses: A Complete Guide To Help Business Leaders Build Their Business In Their Own Authentic And Distinctive Way - Softcover

Gifford, Benjamin

Softcover

ISBN 10: 1803474025 ISBN 13: 9781803474021

Publisher: Benjamin Gifford, 2022

Synopsis

Truly delight costumers and differentiate his own business...

...very business leader has to deal with it.

If you're a business leader, you probably know exactly how these target can become difficult to reach.

But there's a way to that: Aesthetic Intelligence (AI)

 

In additional to traditional and emotional intelligence, great leaders also need to develop Aesthetic Intelligence or AI.

It is not easy to give a definition of Aesthetic Intelligence.

This means knowing what good taste is and thinking about how your services and products stimulate all five senses to create delight.

However it is not about design, although design is important. It is not about beauty, because sometimes aesthetics can be less than beautiful, at least in the conventional definition of beauty, but still utterly compelling, exciting, and pleasurable.

 

Here's what you'll find inside the guide:

•       the Aesthetic advantage

•       the use of senses

•       interpreting and reinterpreting personal style

•       the art of curating

•       the future of Aesthetics

...and much more!

Edition details

• Publisher: Benjamin Gifford
• Publication date: 2022
• Language: English
• ISBN 10: 1803474025
• ISBN 13: 9781803474021
• Binding: Paperback
• Number of pages: 140