Data Analytics Made Easy - Softcover

Andrea De Mauro

Softcover

ISBN 10: 1801074151 ISBN 13: 9781801074155

Publisher: Packt Publishing, 2021

Synopsis

Use data analytics and data storytelling in your work without writing any code

Key Features

• Learn the art of telling stories with your data
• Get ahead in your career by thinking like a data scientist
• Start working with data to get better insights

Book Description

Data Analytics Made Easy is an accessible guide for anyone new to working with data. It focuses on how to generate insights from your data at a click of a button using popular tools, without having to write a line of code! The book helps you start analyzing data and quickly apply these skills to your work.

Data analytics has become a necessity in modern business, and skills such as data visualization, machine learning, and digital storytelling are now essential in every field. If you want to make sense of your data and add value with informed decisions, this is the book for you.

The book introduces the concepts of data analytics and shows you how to get your data ready and apply algorithms. Implement analytics solutions to predict future trends and assess their levels of accuracy. Create impressive visualizations and learn the greatest secret in successful analytics – how to tell a story with your data. You'll connect the dots on the various stages of the data-to-insights process.

By the end of this book, you will have learned how to get your data talking and sell the results to your customers without writing a line of code.

What you will learn

• Understand the potential of data and its impact on any business
• Influence business decisions with effective data storytelling when delivering insights
• Import, clean, transform, combine data feeds, and automate your processes
• Learn the basics of machine learning to add value to your organization
• Create professional-looking and business-centric visuals and dashboards

Who this book is for

If you are new to working with data and you want to progress in your career, you'll find this book an effective way to add analytics to your skill stack.

No previous math, statistics, or computer science knowledge is required.

Table of Contents

1. What is Data Analytics?
2. Getting Started with KNIME
3. Transforming Data
4. What is Machine Learning?
5. Applying Machine Learning at Work
6. Getting Started with Power BI
7. Visualizing Data Effectively
8. Telling Stories with Data
9. Extending Your Toolbox

About this title

About the Author

Andrea De Mauro is Director of Business Analytics at Procter & Gamble, looking after the continuous elevation of the role of data and algorithms in the business and the development of digital fluency across the global organization. He is a professor of Marketing Analytics and Applied Machine Learning at the Universities of Bari and Florence, Italy, and at the International University in Geneva, Switzerland. His research investigates the essential components of Big Data as a phenomenon and the impact of AI and Data Analytics on companies and people. He is the author of popular science books on data analytics and various research papers in international journals.

Edition details

• Publisher: Packt Publishing
• Publication date: 2021
• Language: English
• ISBN 10: 1801074151
• ISBN 13: 9781801074155
• Binding: Paperback
• Number of pages: 406